Paid Media

Last month, a client called me thrilled about their Facebook campaign. "We got 325,000 impressions!" they exclaimed. When I asked about conversions, there was silence. Here's the uncomfortable truth: those 325,000 impressions generated exactly zero paying customers. Meanwhile, their competitor's "modest" 13,000 targeted impressions brought…

Still treating PPC like an expense? No wonder growth feels unpredictable. Smart business owners know it’s a profit center, so which one are you? The businesses that truly scale understand something different: PPC isn't just advertising. It's a strategic growth engine that becomes the most…